Let's Design Mascots 2

Just think about the iconic mascots you've known all your life. I bet Mr. Peanut, the Energizer Bunny, and the Geico Gecko come to mind quite easily. These are just a few examples of how mascots have helped to bring personality (and not to mention plenty of fame) to the brands they represent.

Companies have used mascots in their brand marketing since the 1800s. One of the oldest examples is the Quaker Oats Man by the namesake food company. Mascots have helped these brands stand out from the crowd of competitors and achieve better brand recognizability. Plus, kids and adults love them!

This creative printable worksheet set helps kids understand how the right mascot can help brands become unforgettable.

Printable & Activity Objectives

In this activity, your child will learn about mascots and how they help the brands they represent become more memorable and recognisable. They will also have a chance to conceptualise 3 different types of mascots based on different brand requirements in the printables.

It will help your child or student:

• Develops Problem-Solving Skills: Encourages students to tackle specific client requirements, nurtures critical thinking skills, and guides them in striking a balance between creativity and practical constraints.
  Teaches Brand Awareness: Introducing the fundamental concepts of how businesses utilize mascots to engage with their target audience.

Let's start designing mascots!

Classroom Resources

Simple steps to start:

• Research and find out about how mascots have helped to represent brands, events and places throughout modern history. Here's a very interesting video about Japan's amazing mascot or Yuru-chara culture:

Check out this fantastic video showcasing how mascots have played a key role in the FIFA World Cup, embodying the essence of each global tournament and its host nations.

• Get started on the printable worksheets!

Share this Teaching Resource

What's in the Printable Worksheet Pack

This printable pack consists of 3 printable mascot design challenges. Each challenge has different "clients" and each client has their own specific design requirements. Your child/student will be able to design 3 different mascots.

Click on the download link below to get started. Please note that this printable pack is for paid members only.