Just think about the iconic mascots you've known all your life. I bet Mickey Mouse, Tony the Tiger, the Monopoly Man, Ronald McDonald come to mind quite easily. These are just a few examples of how mascots have helped to bring personality (and not to mention plenty of fame) to the brands they represent.

Companies have used mascots in their brand marketing since the 1800s. One of the oldest examples is the Michelin Man by the namesake tyre company. Mascots have helped these brands stand out from the crowd of competitors and achieve better brand recognisability. Plus, kids and adults love them!

This creative printable worksheet set helps kids understand how the right mascot can help brands become unforgettable.

Printable & Activity Objectives

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Age: 6 to 9 year olds, Activity Time: 1-2 hours, Items Needed: Colouring and writing pencils

In this activity, your child will learn about mascots and how they help the brands they represent become more memorable and recognisable. They will also have a chance to conceptualise 3 different types of mascots based on different brand requirements in the printables.

It will help your child or student:

  • Learn about how and why mascots are so effective in creating a brand's visual identity.
  • Develop their creative skills by allowing them to identify and mix different client requirements/elements to create new mascots.

Let's start designing mascots!

Classroom Resources

Simple steps to start:

  • Research and find out about how mascots have helped to represent brands and events throughout modern history.

Here's a good video about how mascots have been used in the Olympic games since the 1970s to represent the spirit of the event and their host nations:

Here's a video about how the mascots of 10 massive brands have evolved with changing consumer taste over the years:

  • Get started on the printable worksheets!

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What's in the Printable Worksheet Pack

This printable pack consists of 3 printable mascot design challenges. Each challenge has different "clients" and each client has their own specific design requirements. Your child/student will be able to design 3 different mascots.

Click on the download link below to get started. Please note that this printable pack is free for subscribers and paid members.

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